PRINT AND DIGITAL COPYWRITING

Heyday Digital Agency has worked alongside national health and slimming brand Scottish Slimmers to deliver engaging and informative copy for their member magazine as well as their Scottish Slimmers website.

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Heyday engaged with members who had a story to share and created several success stories that have been used across print in the form of the Scottish Slimmers member magazine, digitally on the Scottish Slimmers website and have been used to successfully engage the press and national media with the brand.

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In addition to sharing success stories from Scottish Slimmers members Heyday also created a series of columns published under a pseudonym for the Dundee Evening Telegraph titled 'Ask Carol' where health, fitness and wellness tips and advice were shared with readers of the newspaper encouraging them to engage with their local classes.