ADAMS WATCH SPECIALIST
SOCIAL MEDIA MANAGEMENT
Adams Watch Specialist are Aberdeen's leading watchmakers who launched their watch repairs and servicing business in Aberdeen's City Centre in November 2019. With over 10 years of experience in watch repairs and servicing the team at Adams Watch Specialist were looking to engage their customers with their business digitally but were short on resources to accomplish this in house. That's where Heyday Digital Agency came in.
Heyday were brought on board to help the team at Adams Watch Specialist grow their social media presence to build awareness of their brand, engage new customers and create a buzz about their city centre workshop, so the team could focus on their good work instead of navigating the digital space.
Heyday conducted a social media audit, researched the businesses key audiences and demographics and devised a digital and social strategy for Adams Watch Specialist that fit in with their goals. Since bringing Heyday on board in 2020 Adams Watch Specialist have grown a social presence of over 2,000 (and climbing!), have garnered the attention of the local press and media and continue to thrive despite the global pandemic.
Heyday continue to work closely with Adams Watch Specialist to help them create quality copy and content for their social media channels, as well as their website, helping them engage new customers, generate new leads, sales and build their brand awareness across Aberdeen and beyond.
"Hannah has really helped us take the guess work out of our social media content, thanks to the work she has taken on for us we now have a better understanding of our customers, how they shop, and where they are looking online for businesses like ours," - Nick Adams, Director, Adams Watch Specialist.
