Marketing can feel like a bit of an untameable beast as a small business owner. With so many ways you can choose to market your products, services and yourself, getting it right for you and your audience can feel like a minefield. What you need is a marketing strategy to help you make sense of and manage the chaos.
Why do you need a marketing strategy? The short answer is to grow your business. The longer answer is to understand your business and your audience on a deeper level and create moments of engagements and touch points with your customers that can help you build audiences interested in hearing about your brand and ultimately smash your goals and realise your ambitions (and there's even more to it than that!)
Having a marketing strategy for your small business will:
Give your business direction From your top level business goals to your day to day functions, laying it all out in the form of a marketing strategy can help you envision your business in one month, three months, six months or even a year from now.
Help you understand your audience and engage new ones A good marketing strategy will feature clearly defined audiences with tailored activities to better target those most likely to engage with your brand. Executing your strategy will help you better understand the audiences you have and will likely attract new ones in your niche.
Help you reach your goals and grow your business Building a strategy around your goals and your audience will help you reach more customers and increase conversions, whether your goal is to increase revenue, encourage sign ups or simply drive traffic to your content.
Give you a clear framework to follow Marketing strategies are essentially step by step instruction manuals to your business goals and will help provide you with a structure to follow and refer back to when you are in need of help.
Give you consistency Businesses who devote time to their marketing strategies are more likely to be consistent in their business and marketing practices than those who do not. Consistency is key when it comes to building and engaging your audiences across a range of media and can be the difference between creating a memorable brand people love engaging with and coming off as an unreliable and wishy washy brand.
Give you a competitive edge Not every business is going to have a marketing strategy, but you will and it will show!
Want to get started with building your strategy? Drop me a line and let's work together!
Hannah, Heyday Digital Agency
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