Would you be shocked to learn that a ghostwriter isn't a wee ghosty wandering around with a pen and some paper? Instead, it's a wee ghosty sitting behind the scenes with a laptop taking on the voice of your brand or business!
In all seriousness, a ghostwriter is hired to write copy for books, reports, social media content, blogs, newsletters or even websites that will be authored under another name.
Hiring a ghostwriter can come with many benefits, for example freeing up your time and resources to focus on other areas of your business, giving your written voice a professional refresh without jarring your customers and will offer a level of consistency if you're aim is to post more across your channels.
Here are some things to consider if you're thinking of hiring a freelance ghostwriter for your next copywriting project:
How would you describe your tone of voice and your brand persona? You want to work with a ghostwriter who can seamlessly switch to your tone of voice and encapsulate your brand persona through copy. There is nothing worse to a reader than disjointed communications and copy and it can seriously harm your brand.
If you're in a specialist field, consider working with a specialist ghostwriter in your subject area. Ghostwriters are professional writers, odds are if you hire a generalist you're still going to get some great copy, however, if you're in a specialist area your generalist writer may miss some key nuances your audience will appreciate. Take time and do your research into who is going to be the best fit for your business.
Get to know them and ask for some writing samples. Set some time aside to interview them and get to grips with their process, how they typically work, capacity and turnaround time and ask them for writing samples relevant to your project, whether that's a newsletter they have worked on, blogs they have produced or social media content they've published.
Ghostwriting is a fantastic, time-saving and cost-effective solution to ensuring there is some consistency in approach to the copywriting and marketing practices of your business, so if you'd like to hire yourself a wee ghosty get in touch and let's spook together!
Hannah, Heyday Digital Agency
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