49% of consumers say they would like to receive promotional emails from their favourite on a weekly basis, which is nothing to be sniffed at when it comes to selling your products and services, but is a newsletter a good marketing tool when it comes to your business specifically?
We've taken a look at the pros and cons of implementing a newsletter as part of your marketing strategy to help you make a well informed decision.
Pros of featuring a business newsletter
Keeping customers informed and engaged with your brand First of all let's state the obvious, a newsletter can help communicate key news about your business with your engaged audience. You can share news of upcoming events, product launches and changes to services to an audience you already know is listening.
Your business will be front of mind for your customers By regularly dropping into your customers inboxes they'll likely have you front of mind when it comes to making a purchase decision in your business niche.
Offering an add value experience If you're creating a newsletter that's not only informative about your business but that adds value to your customers experience with you then you've struck communications gold. Whether that's sharing blog posts and articles about your products and how to use them, sharing exclusive newsletter offers / discount or simply sharing some interesting tidbits and facts about your business, creating an add value experience your customers look forward to each week or month can only stand you in good stead for the future.
You'll garner specific engagement statistics and data By making use of email marketing systems such as MailChimp over time you'll be able to gain valuable statistics about your customers and what they're most likely to engage with. For example which newsletter headlines have the most open rates, which links receive the most click throughs and how many haven't opened the newsletter at all, thus allowing you data to inform your strategy further.
Cons of featuring a business newsletter
Creating content can be time consuming Content is key when it comes to writing a great newsletter, but it can be time consuming. Between planning, coming up with content and the act of sitting to write and schedule your newsletter it can eat into valuable time so you really have to make sure it's going to have the pay off you're looking for.
Building your audience can take time and planning As well as ensuring you have permission to email contacts already in your mailing list, building your initial audience can take time and planning and may require a strategy in itself. Your mailing list certainly won't grow overnight so you have to make sure you understand where your audience are likely to be and how you're going to encourage them to receive communications from you via your newsletter.
With all of the knowledge you now have on newsletter pros and cons, is writing a regular newsletter a good move for your business?
If you're still on the fence drop us an email to have a chat about how we can help whether you have an existing newsletter that's looking for a new lease of life, or you're a newsletter newbie looking for an audience building strategy and some advice on content, we'd love to hear from you!
Hannah, Heyday Digital Agency
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