You've decided to hire a freelance copywriter to help you create content that will engage your audience, inspire action and elevate your brand. Amazing! But now the question is, where to start and how do you know which copywriter is right for your business?
We've put together some questions to help you make your next freelance copywriting hire and feel confident you've secured the right fit for your brand.
What sort of projects have you worked on in the past? There's a difference between crafting copy for a brochure or flyer and writing for websites and social channels so it's best to make that distinction early and figure out what sort of skillset your project will require. Request writing samples and portfolio pieces from them if you feel they fit your project brief.
Do you have experience writing for my sector? Similarly to the medium, you'll want to get a sense of the sort of sectors they have worked in previously, at the very least whether their experience is with B2C or B2B or a mix of both.
What is your typical turnaround time? Be upfront and clear with your own deadlines and find this out early on, perhaps discussing project milestones would also be beneficial to both parties.
Professional copywriters will always be happy to discuss your project and answer any questions you may have prior to undertaking work and there's no harm in doing a bit of market research before making a commitment.
Speaking of copywriters....feel free to reach out with any of your questions and upcoming copywriting projects and needs.
Hannah, Heyday Digital Agency
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