Never has a platform soared to such heights of popularity in such a short space of time as TikTok has.
What initially began as a replacement for Vine in 2016, where content creators could upload short video content to a range of audios, has since amassed an audience of over 1.5 billion users, with many placing the success of the platform down to the COVID-19 pandemic and subsequent lockdowns across the globe, and is now being seen as integral to marketing to millennial and Gen Z audiences and consumers.
Here are 12 TikTok Facts and Stats to know if you're considering launching a TikTok channel for your small business:
TikTok posts have the highest user engagement stats per post of any social platform.
90% of TikTok users consume content on the app daily.
18% of all internet users are also on TikTok.
TikTok is the new Google mainly for Gen Z and Millenials.
BookTok is hailed as having reignited a love for physical books with the BookTok hashtag amassing over 100 billion uses.
A study taken of TikTok users showed that 67% said that TikTok inspired them to shop even when they weren't looking to do so.
More than 1 billion videos are viewed daily.
Businesses in fashion, beauty, retail, travel, food and finance have been the most popular and engaging on the platform.
TikTok is the most downloaded app on the Apple App Store.
Over 50% of TikTok users have uploaded their own content.
TikTok ranks 2nd amongst all apps when it comes to consumer spend.
Entertainment is the most popular content type on TikTok.
And there you have it, did you learn something new about TikTok today? Here at Heyday we LOVE a good TikTok and our prediction is that it's only going to grow this year and it's going to take an absolute powerhouse to dethrone this platform when it comes to entertainment, engagement and quality content!
Hannah, Heyday Digital Agency.
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